
So it seems there was more to Beyonce’s recent shopping trip in London Selfridges than was thought. First launched in 2005, Beyonce’s joint clothing venture with her mum Tina Knowles is set to launch its autumn/winter 2011 collection in London Selfridges.
When asked about the new range to be launched here in the UK in September the business pair explained that: The look for the House of Dereon autumn/winter 2011 collection is inspired by their idea of a “city jungle” with leopard, snake and African rose prints, which blend “tribal cues with edgy silhouettes.”
“The combination of colours, exotic prints and silhouettes make for a cohesive collection with tremendous appeal,” the Telegraph quoted Tina Knowles as saying. “Beyonce and I are so proud of the line-up and we can’t wait to see the consumer’s response and how she makes it her own.”
The clothing line hasn’t been much of a hit in recent and it appears the mother and daughter duo are making efforts to revamp and relaunch its image. The prices are said to start at £80 and highly anticipated. I can’t say any of what I’ve seen is hugely appealing to me but i’ll wait and see what the full collection has to say!
More pics after the jump!…
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